Geotargeting
Reach people where they live, work and play with geographic targeting tactics. From zip code zoning to geofencing and retargeting, location-based advertising identifies prime areas for your target audience – so your campaign delivers maximum results.
Not sure where your targets are? That’s just fine. Midco’s team of advertising experts will work with you to do more than share your message. We’ll help you elevate your business in the neighborhoods, towns and regions that matter most.
Our experts will reach your audience, so you can focus on running your business.
Reach people where they live, work and play with geographic targeting tactics. From zip code zoning to geofencing and retargeting, location-based advertising identifies prime areas for your target audience – so your campaign delivers maximum results.
Not sure where your targets are? That’s just fine. Midco’s team of advertising experts will work with you to do more than share your message. We’ll help you elevate your business in the neighborhoods, towns and regions that matter most.
Our experts will reach your audience, so you can focus on running your business.
It’s no secret that it’s easier than ever to track people wherever they go. We’re always carrying a small tracking beacon in our pockets (hint: it’s our smartphones). Combine that with detailed geographic mapping and, suddenly, we can track people down to the footstep.
With geofencing, advertisers can set geographic boundaries, or fences, surrounding designated targeted zones. When someone enters that area and is using an app with active location sharing, they could see your ad on their mobile device.
- Find people near you.
- Find people at competitors.
- Get more precise targeting.
- Increase your impressions.
- Target recent visitors.
- Track in-store visits.
Midco’s geofencing technology uses polygons, in addition to radii, to diagram areas. Polygons are more precise at targeting specific locations than what can be achieved through radius targeting. You can surround some areas but avoid others, such as highways.
Once someone has visited your website, we use a tracking tag to deliver your ads to people who have visited in the past 30 days.
It’s no secret that it’s easier than ever to track people wherever they go. We’re always carrying a small tracking beacon in our pockets (hint: it’s our smartphones). Combine that with detailed geographic mapping and, suddenly, we can track people down to the footstep.
With geofencing, advertisers can set geographic boundaries, or fences, surrounding designated targeted zones. When someone enters that area and is using an app with active location sharing, they could see your ad on their mobile device.
- Find people near you.
- Find people at competitors.
- Get more precise targeting.
- Increase your impressions.
- Target recent visitors.
- Track in-store visits.
Midco’s geofencing technology uses polygons, in addition to radii, to diagram areas. Polygons are more precise at targeting specific locations than what can be achieved through radius targeting. You can surround some areas but avoid others, such as highways.
Once someone has visited your website, we use a tracking tag to deliver your ads to people who have visited in the past 30 days.
But what happens after someone visits you? Great question. With our optional offline visits add-on, we can measure the success of your geofencing campaign based on in-store foot traffic. This is also known as conversion-zone tracking.
Offline visits make it possible to track customers that visited a geofenced location, were served an ad and made it to your business for the next 30 days.
But what happens after someone visits you? Great question. With our optional offline visits add-on, we can measure the success of your geofencing campaign based on in-store foot traffic. This is also known as conversion-zone tracking.
Offline visits make it possible to track customers that visited a geofenced location, were served an ad and made it to your business for the next 30 days.
We cover the following Designated Market Areas (DMAs) for TV advertising – and you can cover as much or as little of a DMA as you'd like. View the map to see specific insertable ad zones.
- South Dakota
- Sioux Falls/Mitchell
- Rapid City
- North Dakota
- Minot/Bismarck
- Fargo/Valley City
We cover the following Designated Market Areas (DMAs) for TV advertising – and you can cover as much or as little of a DMA as you'd like. View the map to see specific insertable ad zones.
- South Dakota
- Sioux Falls/Mitchell
- Rapid City
- North Dakota
- Minot/Bismarck
- Fargo/Valley City
No matter the space, captivating creative makes your message stand out from the scroll. Our award-winning creative production team will concept, produce and execute an ad set – or two, or three – for your geofencing campaign.
A Midco advertising executive will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.
A Midco advertising executive will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.