Sports Advertising
Make big games a big opportunity.
Live sports is a lifestyle. Dedicated fans see every game, every statistic and everything associated with their favorite team – and with sports advertising, they can also see your business. Make potential customers fans of your business with a targeted sports advertising plan that includes commercial placements and exclusive sponsorship options on regional and national broadcasts.
Make big games a big opportunity.
Live sports is a lifestyle. Dedicated fans see every game, every statistic and everything associated with their favorite team – and with sports advertising, they can also see your business. Make potential customers fans of your business with a targeted sports advertising plan that includes commercial placements and exclusive sponsorship options on regional and national broadcasts.
Why advertise to sports fans?
They're loyal.
College football fans are 63% more likely to support companies that sponsor their favorite sports team or athlete.1
They're committed.
92% of all sports fans enjoy home viewing because TV provides them a front row seat to any game they want to watch.2
They're diverse.
96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4
They're loyal.
College football fans are 63% more likely to support companies that sponsor their favorite sports team or athlete.1
They're committed.
92% of all sports fans enjoy home viewing because TV provides them a front row seat to any game they want to watch.2
They're diverse.
96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4
The ball’s in your court.
Shoot your shot and hit the game-winning basket with your fans by advertising with Midco during the NCAA Basketball Tournaments.
In 2023, the NCAA Men’s Basketball Tournament had almost 700k household views in our markets.* This year, the Final Four and Championship game will bring in even more eyeballs on linear TV, giving you the opportunity to promote your business to your targeted audience thanks to zoned marketing. That means your business will be seen by your biggest fans, and potential customers, on one of the most watched and highly coveted sports broadcasting events.
It’s the perfect play to help your business reach its goals and is well worth the price of admission.
In 2023, the NCAA Men’s Basketball Tournament had almost 700k household views in our markets.* This year, the Final Four and Championship game will bring in even more eyeballs on linear TV, giving you the opportunity to promote your business to your targeted audience thanks to zoned marketing. That means your business will be seen by your biggest fans, and potential customers, on one of the most watched and highly coveted sports broadcasting events.
It’s the perfect play to help your business reach its goals and is well worth the price of admission.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Midco Sports: Where Your Team Lives
Midco Sports® is the home for local and regional sports coverage, bringing fans insight, interviews and live action of their favorite high school and college teams from across the Midwest. You can also sponsor our game day coverage on social media and reach our growing audience on Facebook, Twitter, Instagram and YouTube.
Our Teams
Our Tournaments
Your ticket to winning customers.
Put your business in the starting lineup for the 2023-2024 season with Midco Sports advertising. Sports ad packages and sponsorships are available for the upcoming season. Reserve your spot today.
Sports Advertising Highlights
Turn our loyal sports fans into your local business customers with commercials and sponsorships when and where they’re watching.
Midco Sports Sizzle Reel
Our fans keep coming back season after season! Get the word out about your business on the best local and regional sports network.
Your ticket to winning customers.
Put your business in the starting lineup for the 2023-2024 season with Midco Sports advertising. Sports ad packages and sponsorships are available for the upcoming season. Reserve your spot today.
Sports Advertising Highlights
Turn our loyal sports fans into your local business customers with commercials and sponsorships when and where they’re watching.
Midco Sports Sizzle Reel
Our fans keep coming back season after season! Get the word out about your business on the best local and regional sports network.
Midco Sports® is the home for local and regional sports coverage, bringing fans insight, interviews and live action of their favorite high school and college teams from across the Midwest. You can also sponsor our game day coverage on social media and reach our growing audience on Facebook, Twitter, Instagram and YouTube.
Our Teams
Our Tournaments
Your ticket to winning customers.
Put your business in the starting lineup for the 2023-2024 season with Midco Sports advertising. Sports ad packages and sponsorships are available for the upcoming season. Reserve your spot today.
Sports Advertising Highlights
Turn our loyal sports fans into your local business customers with commercials and sponsorships when and where they’re watching.
Midco Sports Sizzle Reel
Our fans keep coming back season after season! Get the word out about your business on the best local and regional sports network.
Your ticket to winning customers.
Put your business in the starting lineup for the 2023-2024 season with Midco Sports advertising. Sports ad packages and sponsorships are available for the upcoming season. Reserve your spot today.
Sports Advertising Highlights
Turn our loyal sports fans into your local business customers with commercials and sponsorships when and where they’re watching.
Midco Sports Sizzle Reel
Our fans keep coming back season after season! Get the word out about your business on the best local and regional sports network.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Air your ad during Minnesota Twins baseball or ESPN Sunday Night Baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit League and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Air your ad during Minnesota Twins baseball or ESPN Sunday Night Baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit League and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
Sports Advertising News & Insights
Put me in, coach.
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Put me in, coach.
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
1 AdMall® AudienceSCAN®: College Football Fans, 2022. 2 VAB/Dynata Sports Viewing Experience Survey, September 2019. 3 Nielsen Npower: Q22015-Q22016. 4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017. 5 Nielsen. 6 Viewership information provided by TiVo. Past performance does not guarantee future results. 7 ESPN Press Room.
The NCAA Basketball Final Four and NCAA Championships are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The Minnesota Twins name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
*Viewership information provided by TiVo 2023. Past performance does not guarantee future results.
1 AdMall® AudienceSCAN®: College Football Fans, 2022. 2 VAB/Dynata Sports Viewing Experience Survey, September 2019. 3 Nielsen Npower: Q22015-Q22016. 4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017. 5 Nielsen. 6 Viewership information provided by TiVo. Past performance does not guarantee future results. 7 ESPN Press Room.
The NCAA Basketball Final Four and NCAA Championships are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The Minnesota Twins name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
*Viewership information provided by TiVo 2023. Past performance does not guarantee future results.